4min chapter

Attention Monthly podcast by Impact Media cover image

Attention Weekly Podcast - Duration vs Quality - Adelaide

Attention Monthly podcast by Impact Media

CHAPTER

Future of Trustworthy Attention Measurement Currency

Exploring the significance of reliable currency in measuring attention in advertising, highlighting the push for consistent quality measures in media assets trading. The discussion delves into the evolving landscape of attention metrics, particularly centered around AU and the push for wider accessibility across platforms.

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