Marketing Trends
The Science and Art of Marketing With Monica Ho, Chief Marketing Officer at SOCi
Jun 3, 2022
Monica Ho, CMO of SOCi, discusses the mix of art and science in marketing. She explores social media trends, hiring practices, and the future of marketing. The podcast covers challenges in digital marketing, brand characters, consumer journeys, and business excellence. Monica highlights the importance of balancing creativity and data-driven strategies in modern marketing.
50:24
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marketers need to adapt products to changing consumer needs and include local search management and chatbots for relevance.
- Thriving in the dynamic digital marketing landscape, marketers find motivation in facing daily challenges to prevent stagnation.
Deep dives
The Importance of Evolving Products
Products must adapt alongside rapidly changing consumer needs in the digital space to stay relevant. Soshi transformed its offerings from social media and reputation management to include local search management, ads, and chatbots.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
