Monica Ho

Monica Ho, CMO of SOCi, discusses the mix of art and science in marketing. She explores social media trends, hiring practices, and the future of marketing. The podcast covers challenges in digital marketing, brand characters, consumer journeys, and business excellence. Monica highlights the importance of balancing creativity and data-driven strategies in modern marketing.

Monica Ho discusses women in leadership, marketing changes during the pandemic, and digital monitoring for customer experiences. She shares insights on transitioning to virtual workspaces, building a diverse peer community for career growth, and embracing modern work trends.

Monica Ho, a local marketing expert who played a pivotal role in driving significant revenue growth for digital platforms, shares her insights on achieving $100 million in ARR. She discusses the importance of integrated marketing solutions and the challenges of tech bloat in today's landscape. The conversation dives into how AI is transforming local marketing by facilitating hyper-localized content and automation. Monica also elaborates on strategies for multi-location enterprises and the future innovations expected in the field.