The Indispensables
Monica Ho - Marketing In The New Age
Jan 24, 2023
Monica Ho discusses women in leadership, marketing changes during the pandemic, and digital monitoring for customer experiences. She shares insights on transitioning to virtual workspaces, building a diverse peer community for career growth, and embracing modern work trends.
38:51
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Quick takeaways
- Blend data analytics with customer interactions for successful marketing strategies.
- Foster employee engagement in remote work environments through intentional interactions and community-building initiatives.
Deep dives
Monica Ho's Career Journey
Monica Ho, the Chief Marketing Officer of Soshi, shares her career evolution, starting from an analyst role to sales and then transitioning into marketing. She emphasizes the importance of blending data analytics with customer interactions in marketing roles. Ho's diverse experience in data analytics, sales, and marketing has equipped her to straddle both analytical and interactive aspects effectively, contributing to her success as a CMO.
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