The Science and Art of Marketing With Monica Ho, Chief Marketing Officer at SOCi
Marketing Trends
00:00
Balancing Art and Science in Modern Marketing
The chapter discusses the evolving role of marketing leaders, emphasizing the need to balance art and science in marketing strategies. It highlights the importance of understanding content marketing, campaign management, and exploring innovative technologies like AR and virtual reality. The conversation also touches on the significance of effective listening and communication skills for marketing leaders.
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