The Science and Art of Marketing With Monica Ho, Chief Marketing Officer at SOCi
Marketing Trends
Navigating the Evolving Digital Marketing Landscape
This chapter delves into the challenges faced by marketers in meeting rising customer expectations amidst the shift to digital channels accelerated by the pandemic. The discussion emphasizes the need for constant innovation and adaptation to new technologies, highlighting the importance of flexibility and on-the-job learning. It also explores the unique offering of a SaaS platform tailored for multi-location marketers and the importance of leveraging data across various channels for optimized marketing programs.
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