Simon Squibb Rory Sutherland's Genius Blueprint To Marketing
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Oct 29, 2024 
Rory Sutherland, Vice Chairman of Ogilvy, shares his wealth of marketing wisdom. He discusses how businesses can thrive by understanding consumer behavior rather than just focusing on ROI. Rory emphasizes the importance of relationships and unique marketing tactics that make customers feel compelled to buy. He reveals that sometimes charging more can actually attract more customers and explores how minor adjustments in marketing can lead to significant visibility and revenue boosts for small businesses. Tune in for a masterclass in the art of marketing!
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Marketing's True Value
- Measuring marketing solely through ROI is a mistake.
- It's a multiplier affecting all business processes, making things easier and less expensive.
Beyond Measurable Marketing
- Measure what you can, but acknowledge that some marketing efforts are difficult to quantify immediately.
- Don't restrict yourself to only measurable activities.
Train Ticket Offices
- Rory Sutherland uses train ticket purchasing as an example of how automated processes can miss valuable customer interactions.
- Some journeys require human conversation for reassurance and complex ticket purchases.
