Rory Sutherland's Genius Blueprint To Marketing
Simon Squibb
Mastering Customer Perception in Marketing
This chapter focuses on the crucial role customer perception plays in marketing and how businesses often misstep in presenting themselves to consumers. It explores various factors influencing customer decisions, highlights common marketing mistakes, and advocates for a more strategic, specialized approach to business practices. Through case studies and real-life examples, the chapter emphasizes the need for businesses to better understand consumer behavior to enhance their appeal and avoid pitfalls.
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