Rory Sutherland's Genius Blueprint To Marketing
Simon Squibb
Rethinking Marketing Metrics
This chapter critiques the narrow focus on ROI in evaluating marketing effectiveness, arguing that it neglects the broader value marketing brings to businesses. It advocates for a more qualitative approach, emphasizing customer relationships and long-term strategies over short-term gains. By exploring examples across various industries, the chapter highlights the complexity of measuring marketing success and the risks of over-reliance on quantifiable metrics.
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