Rory Sutherland's Genius Blueprint To Marketing
Simon Squibb
00:00
Rethinking Marketing Metrics
This chapter critiques the narrow focus on ROI in evaluating marketing effectiveness, arguing that it neglects the broader value marketing brings to businesses. It advocates for a more qualitative approach, emphasizing customer relationships and long-term strategies over short-term gains. By exploring examples across various industries, the chapter highlights the complexity of measuring marketing success and the risks of over-reliance on quantifiable metrics.
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