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9min chapter
Rory Sutherland's Genius Blueprint To Marketing
The Blueprint with Simon Squibb
Perception of Value in Consumer Choices
This chapter explores how marketing shapes consumer perceptions of value and pricing, particularly through examples of wines and coffee machines. It highlights the psychological factors influencing these perceptions, addressing misconceptions in food marketing, especially regarding frozen products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode