MAFFEO DRINKS 028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
Oct 3, 2023
Duncan McRae, Co-founder of Woven Whisky, talks about building brands from the liquid up, focusing on demand, relationships, and taste profiles. He discusses adapting sales pitches, better brand training, and special pours. A must-listen for insights into the drinks industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Building Demand for Brands and Creating Successful Propositions
03:05 • 16min
Embracing Fearlessness and Rapid Action in Business Development
19:23 • 3min
Navigating Relationships and Market Dynamics in the Alcohol Industry
22:22 • 4min
Craftsmanship and Storytelling in Blended Whiskey Creation
25:55 • 3min
Crafting Unique Bar Experiences Through Liquid Storytelling
28:55 • 26min