028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
MAFFEO DRINKS
00:00
Crafting Unique Bar Experiences Through Liquid Storytelling
The chapter emphasizes anchoring a brand's identity in liquid-related aspects to engage independent retailers and bars, focusing on emotional buy-in and unique products. It discusses the impact of spirits on consumer preferences, appealing to single malt drinkers with blended whiskey, and simplifying brand messages for effective promotion. Additionally, it covers geographical influences on bar placements, targeting consumer taste profiles over industry categories, and the importance of authentic garnishes to enhance drink experiences.
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