028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
MAFFEO DRINKS
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Building Demand for Brands and Creating Successful Propositions
This chapter emphasizes the importance of building demand for brands rather than focusing solely on brand awareness. It discusses the complexity of creating demand by understanding consumer needs, product features, and benefits. The conversation also highlights the necessity of having a cohesive system in place for brands to effectively align various departments and functions.
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