028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
MAFFEO DRINKS
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Craftsmanship and Storytelling in Blended Whiskey Creation
Exploring the innovative approach to blending whiskey, emphasizing craftsmanship, storytelling, and flavor. Challenging traditional perceptions, the chapter discusses the shift towards appreciating blends as fine single malts and sparking a conversation on the significance of flavor and craftsmanship.
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