The Importance of Capabilities in Strategy

Developing organizational capabilities, or 'superpowers', should be integral to the strategy planning process. Traditionally, companies have focused on defining their market approach before identifying the capabilities needed for execution, but this order is shifting. Emphasizing capabilities as foundational allows organizations to create strategic distance from competitors and excel in their chosen market. By integrating the identification of superpowers with strategic goals, companies can better ensure they are well-equipped to achieve their aspirations.