Inside the Strategy Room 221. Building a superpower: How to turn a capability into a competitive advantage
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Oct 11, 2024 Brad Mendelson, a senior partner at McKinsey in Cleveland, and Tova Katzir, a partner in New York, delve into the concept of corporate superpowers. They argue that organizations should focus on developing distinctive capabilities like customer centricity as strategic assets. The discussion touches on transforming static capabilities into dynamic strengths. They also highlight the role of generative AI as a potential competitive advantage, stressing the importance of aligning it with strategic goals for long-term success.
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Capabilities Drive Strategy
- Build your strategy around your institutional capabilities, or superpowers.
- Capabilities are a crucial aspect of strategy and should be prioritized.
Defining Corporate Superpowers
- A corporate superpower is an institutional capability that sets you apart.
- It's something your organization does exceptionally well, better than competitors.
Choosing Your Superpower
- Choose a superpower aligned with your company strategy.
- Ensure your top team shares a common vision for this superpower.