Brad Mendelson, a senior partner at McKinsey in Cleveland, and Tova Katzir, a partner in New York, delve into the concept of corporate superpowers. They argue that organizations should focus on developing distinctive capabilities like customer centricity as strategic assets. The discussion touches on transforming static capabilities into dynamic strengths. They also highlight the role of generative AI as a potential competitive advantage, stressing the importance of aligning it with strategic goals for long-term success.