The MOVEMENT Movement

Episode 247: Steven and Nick’s Rant Session

Oct 16, 2024
Nick St. Louis, Founder of The Foot Collective and a Masters of Physical Therapy expert, dives into the often-misleading world of athletic footwear marketing. He exposes how many claims about injury prevention and performance lack solid scientific backing. The conversation champions natural movement for better foot health while encouraging listeners to embrace discomfort for personal growth. With a blend of humor and serious critique, Nick emphasizes the adaptability of the human body and the need for skepticism toward industry marketing tactics.
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ANECDOTE

Untagged Facebook Complaints

  • Customers sometimes complain about lack of response on Facebook.
  • They don't tag the business, making the post unfindable.
ANECDOTE

Incorrect Email Orders

  • Some customers use incorrect email addresses for orders.
  • They then file PayPal disputes claiming non-delivery.
ANECDOTE

Science of Natural Movement

  • Nick St. Louis gets asked for scientific evidence supporting natural foot movement.
  • He points out that modern shoes are the intervention, not minimalist footwear.
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