Nick St. Louis

Nick St. Louis, Founder of The Foot Collective and a Masters of Physical Therapy expert, dives into the often-misleading world of athletic footwear marketing. He exposes how many claims about injury prevention and performance lack solid scientific backing. The conversation champions natural movement for better foot health while encouraging listeners to embrace discomfort for personal growth. With a blend of humor and serious critique, Nick emphasizes the adaptability of the human body and the need for skepticism toward industry marketing tactics.