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The Science of Scaling
Becoming a Unicorn Doesn't Happen By Chance w/ Dini Mehta (fmr CRO, Lattice)
Jul 25, 2024
Former CRO Dini Mehta shares how she assessed Lattice's growth potential and executed a playbook to turn it into a $3 billion company. Topics include assessing fit in executive recruitment, avoiding pitfalls, PLG strategies, understanding buyer's journey and HR personas in sales, and evolving ideal customer profile segmentation.
34:28
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Quick takeaways
- Assessing a company's potential involves evaluating team dynamic and product quality for growth.
- Tailoring sales strategies by understanding customer persona and market segmentation leads to business success.
Deep dives
Assessing Growth Opportunities at Lattice
Dini Mehta, the founding CEO of Lattice, detailed her journey of assessing the potential of a company that was not growing initially. Upon meeting Jack Allman, one of the brilliant founders, Dini saw an opportunity to drive growth. She evaluated the team's sharpness, transparency, and the existing top-of-funnel demand. Recognizing the strong product, solid team, and strategic vision of Jack, she initiated a shift towards a $100 million business goal.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode