

Becoming a Unicorn Doesn't Happen By Chance w/ Dini Mehta (fmr CRO, Lattice)
Jul 25, 2024
Former CRO Dini Mehta shares how she assessed Lattice's growth potential and executed a playbook to turn it into a $3 billion company. Topics include assessing fit in executive recruitment, avoiding pitfalls, PLG strategies, understanding buyer's journey and HR personas in sales, and evolving ideal customer profile segmentation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Assessing Fit and Evaluating Leaders in Executive Recruitment
03:52 • 14min
Avoiding Common Pitfalls and Assessing PLG Strategies
17:30 • 3min
Importance of Understanding the Buyer's Journey and HR Personas in Sales
20:47 • 8min
Evolution of Ideal Customer Profile Segmentation and Signals for Lattice
29:00 • 3min