Mark Roberge, Dini Mehta, Kate Ahlering, and Mark Wayland share their advice on refining an ICP, stopping a PLG motion, differentiating Enterprise and Mid-Market reps, diagnosing and solving churn, and handling challenges as a new C-suite member.

Former CRO Dini Mehta shares how she assessed Lattice's growth potential and executed a playbook to turn it into a $3 billion company. Topics include assessing fit in executive recruitment, avoiding pitfalls, PLG strategies, understanding buyer's journey and HR personas in sales, and evolving ideal customer profile segmentation.

Dini Mehta, an executive in residence at Peak 15 Ventures and former CRO of Lattice, shares her expertise on scaling multi-product strategies. She discusses her personal journey from India to leading tech sales in the U.S. Dini unveils the intricacies of transitioning to a multi-product approach, emphasizing the role of structured training and team recognition. She also highlights the importance of aligning personal aspirations with company goals, fostering community, and leveraging customer feedback for impactful product launches.