Mark Roberge, Dini Mehta, Kate Ahlering, and Mark Wayland share their advice on refining an ICP, stopping a PLG motion, differentiating Enterprise and Mid-Market reps, diagnosing and solving churn, and handling challenges as a new C-suite member.

Former CRO Dini Mehta shares how she assessed Lattice's growth potential and executed a playbook to turn it into a $3 billion company. Topics include assessing fit in executive recruitment, avoiding pitfalls, PLG strategies, understanding buyer's journey and HR personas in sales, and evolving ideal customer profile segmentation.

Dini Mehta, an Executive in Residence at Peak 15 Ventures and former CRO of Lattice, shares her insights on transforming single-product companies into multi-product powerhouses. She discusses the balance of team dynamics and founder quality essential for navigating multi-product strategies. Dini emphasizes the importance of effective performance incentives to motivate sales teams and the value of continuous recognition. Additionally, she highlights cultivating a purposeful company culture and the need for intrinsic motivation to enhance employee engagement and business outcomes.