
Becoming a Unicorn Doesn't Happen By Chance w/ Dini Mehta (fmr CRO, Lattice)
The Science of Scaling
Evolution of Ideal Customer Profile Segmentation and Signals for Lattice
The chapter delves into the progression of the Ideal Customer Profile (ICP) from broad segments to refined parameters like HR tech stack, employee count changes, and leadership shifts, guiding how Lattice tailored its approach to meet customer needs.
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