Sequence Over Strategy Getting Paid for the Right Things
Jun 6, 2024
Exploring the balance between accepting paid speaking gigs for business growth versus free guest speaking for relationship building. Emphasis on using '5 whys' technique to uncover true motives. Deciding when to get paid for speaking engagements based on strategic alignment with business objectives.
AI Snips
Chapters
Transcript
Episode notes
Reframing the Question
- Reframing questions is crucial, especially when facing dilemmas like paid vs. free speaking.
- The challenge lies in the dual roles of speaking: marketing tool versus paid product.
The 5 Whys
- Use the "5 Whys" framework to uncover the root cause of business challenges.
- Repeatedly asking "why" helps identify the core issue and develop effective solutions.
Joe and the Cord
- Michelle Warner recalls a business school example of a factory worker, Joe, who failed to pull a cord.
- Through the 5 Whys, they discovered the root cause was not Joe's laziness, but a systemic issue.