Uncovering the Root Cause through Multiple Why's

If you know you’re going to get new business after a keynote or other speaking event, should you also be getting paid for it? In this episode of Sequence Over Strategy, Michelle Warner takes this question head-on, and immediately starts digging down into what we really need to answer instead. Using listener Jay Acunzo's question as a case study, Michelle emphasizes the importance of distinguishing between when speaking serves as a marketing tool versus a paid product, and shares the tools you need to do it for your own work.

Check out the full episode at TheMichelleWarner.com