Feel Guilty Saying No? The Science Behind Why — And How to Break Free - with Psychologist Guy Winch, TED Speaker & Author

Do you feel selfish, anxious, or even guilty just for saying “no”? You’re not alone — and it’s not your fault.

In this eye-opening conversation, Kwame sits down with psychologist, author, and TED speaker Guy Winch to unpack the deep psychological roots behind our fear of rejection, the guilt of boundary-setting, and the hidden emotional costs of people-pleasing.

You’ll learn:

• Why rejection hurts like physical pain (yes, literally)

• How to reframe fear and rewrite the labels you give yourself

• The secret to setting boundaries without ruining relationships

• Why most people fail at boundaries — and how to do it right

• The one question that will completely change how you approach tough conversations

This episode is a must-listen for anyone who struggles with speaking up, saying no, or putting themselves first without shame.

Plus, Guy gives a sneak peek into his upcoming book Mind Over Grind — and why burnout at work is hitting harder than ever.