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Feel Guilty Saying No? The Science Behind Why — And How to Break Free - with Psychologist Guy Winch, TED Speaker & Author

Negotiate Anything

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Overcoming Barriers to Tough Conversations

This chapter explores the psychological challenges that hinder individuals from having difficult discussions, particularly in professional settings. Through a relatable executive's story, the speakers highlight the importance of preparation and reframing self-identity to enhance confidence and communication outcomes. Additionally, they address cognitive reappraisal as a strategy to manage anxiety and recognize opportunities in challenging conversations.

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