The BarberShop with Shantanu SHARK Vineeta Singh, CEO & Founder SUGAR- raising money & INVESTING in WOMEN | S1 FINALE
Inherited Obsession And Consistent Showing Up
- Vineeta describes growing up with a scientist father whose obsessive work ethic shaped her patience and ambition.
- She later realized his irrational persistence taught her to show up consistently as an entrepreneur.
Child Rejection Turned To Respect
- Vineeta recounts her father's lifetime scientific goal and how she rejected his lifestyle as a child.
- Only later did she value his patience and adopt the same long-term ambition for her company.
Self-Doubt Shapes Women's Career Paths
- Vineeta says women often carry deep self-doubt and assume they are not the best, which changes how they respond to elite environments.
- This self-doubt can protect them from being broken by competition but creates persistent impostor feelings.
Chapterisation:
00:00-00:44 Coming Up: Vineeta’s story; “When I get my chance…”
0:44-2:12 The McKinsey introduction. “Finale Thoda different hona chahiye.”
2:12-12:15 Vineeta’s early life and learnings from her dad. “I started at 23”
12:15-22:07 Self-worth, self-doubt… why IIT couldn’t break Vineeta
22:07-33:13 Underconfidence or overconfidence, which is better for women?
33:13-40:27 Building the Best Company for women.”CRYING IS NOT A BREAKDOWN”
40:27-1:00:15 Battling gender bias in the workplace
1:00:15-1:19:03 History suggests women leaders struggle to create other women leaders. How Vineeta is trying to change this
1:19:03-1:33:30 The male POV on makeup and the men who believed in Sugar.
1:33:30-1:42:07 How Sugar is run. 1:42:07-1:43:44 Content marketing is a long-term strategic advantage.
1:43:44-1:44:56 Acquiring Enn.
1:44:56-1:49:46 Not wanting to be a digital Unilever.
1:49:46-1:51:52 Why ONE 200 Crore brand is 4-5 times more powerful than a 200Cr mix of brands
1:51:52-2:01:41 Being in the limelight, impact on children, family relationships, negative attention, and the social and financial implications.
2:01:41-2:03:42 Being her authentic self on Shark Tank India.
2:03:42-2:07:12 Thoughts on influencing the ecosystem.”My story is so imperfect that…”
2:07:12-2:08:21 What’s the finale for Vineeta and Sugar?
2:08:21-2:10:35 I hope The Barbershop Podcast becomes as big as Shark Tank India.
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About me & The BarberShop with Shantanu:
My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship.
Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones. The BarberShop with Shantanu is a podcast where I call entrepreneurs I admire, and go deep with them. Their journey, dreams, failures, challenges, parenthood, marriage, cofounder fights, loneliness, investors, money, success and so much more. The aim is to make entrepreneurship relatable and accessible.
We will be releasing an episode every Friday at 6 pm. Tune in and hope you enjoy. :)
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