The BarberShop with Shantanu cover image

SHARK Vineeta Singh, CEO & Founder SUGAR- raising money & INVESTING in WOMEN | S1 FINALE

The BarberShop with Shantanu

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Color Cosmetics

The first like milestone for us is actually to become the number one color cosmetics brand. We've realized that right now, because of the whole amount of capital that's gone into D2C, luckily not so much to color cosmetics. So creating a high quality makeup product is still very hard. For us, it is a two-decade-long game around continuously educating them in a fun way. And we're obsessed with creating our own content.

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