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SHARK Vineeta Singh, CEO & Founder SUGAR- raising money & INVESTING in WOMEN | S1 FINALE

The BarberShop with Shantanu

CHAPTER

The Thrasio Model Is Not Enough

I don't believe in the Thrasio model at all. You build up distribution, which is a pipe, and then you put in 10 things in that same pipe. That's the notion. The case of an ally have a pop-distribution is not built easily,. Yeah, so their whole thesis is around like, acing performance marketing one and more on marketplaces is like the biggest distribution scale - but I agree, it's hard. It's very difficult.

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