The BarberShop with Shantanu cover image

SHARK Vineeta Singh, CEO & Founder SUGAR- raising money & INVESTING in WOMEN | S1 FINALE

The BarberShop with Shantanu

CHAPTER

Brands in Over a Decade

We're anal about not discounting too much. 50% of our business is offline. So we have price parity across. Overall, we never discount in a month, more than 10%. We consider content marketing as a very important, long-term strategy. It's hard in the short term, but- Is this content team report into? The content head reports to Kaushik. And it's a large in-house team, but we have just told them that, do the best you can for young women, show them your real side and in a fun way. That's it. You're not responsible for sales.

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