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Next Level Pros
#30: Ryan Gardner: The Founder Of Bucked Up, Affiliate Genius, Serial Entrepreneur
Sep 1, 2023
Ryan Gardner, founder of Bucked Up, talks about the rise of their supplement and energy drink brand. They discuss the growth of Bucked Up, their expansion into energy shots and protein bars, and their presence in over 25,000 retail locations. They also delve into the world's fascination with caffeine, its addictive nature, and interesting facts about its abuse. Additionally, they cover attracting a new CEO, growing traffic and leads, financial aspects, and strategies for a balanced life.
52:11
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Quick takeaways
- Gaining experience and seeking guidance from mentors is crucial for entrepreneurial success.
- Maintaining a positive mindset and leading a balanced life are key factors in achieving personal and professional success.
Deep dives
The Journey of Bucked Up and Its Success in the Energy Drink Market
Bucked Up is a thriving company that specializes in energy drinks and supplements. The founders, Ryan Gardner and his twin brother Jeff, have built the brand from the ground up, experiencing rapid growth and success. They started their entrepreneurial journey at a young age, working in their family's jewelry business. Later, they ventured into affiliate marketing, where they honed their skills in driving traffic and generating leads. These experiences laid the foundation for their future success with Bucked Up. Now, the company is doubling its growth each year, and its energy drinks are sold in over 25,000 retail locations, including popular stores like Walmart and GNC. They have also secured lucrative marketing deals with influential personalities and organizations, such as the Bare Knuckle Fighting Championship. The goal for Bucked Up is to continue expanding its brand, reaching new markets, and potentially sell for an impressive $2 billion in the future.
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