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#30: Ryan Gardner: The Founder Of Bucked Up, Affiliate Genius, Serial Entrepreneur

Next Level Pros

CHAPTER

Attracting a New CEO and Finding a Strategic Partner

The chapter covers the process of attracting a new CEO to the business, including their initial hesitations about working with a PE firm. However, they ultimately found Gill, a former CEO with experience in energy drinks, who became a good fit and strategic partner for distribution. They also mention their identical twin brother's involvement in running the company.

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