Next Level Pros

Chris Lee
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Dec 11, 2025 • 5min

How to Stand Out and Sell Without Competing on Price

Join our Facebook Group: https://www.facebook.com/share/g/1Bmudi9HTK/Can’t clearly communicate the pain you solve, who you solve it for, and why you’re the best option, you don’t have an offer… you just have a service.In this video, Chris Lee teaches you the simple structure that turns a basic service into a powerful offer customers actually buy. When you frame your message around pain, proof, and promise, your close rate goes up, your marketing hits harder, and you stop competing on price.If you want a business that grows because of your offer — not in spite of it — start here.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbSPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/
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Dec 5, 2025 • 6min

The First 5 People Every Trades Business Must Hire

Join our Facebook Group:   / 1bmudi9htk  Most business owners hire because they’re exhausted. The ones who scale hire because the math says it’s time.In this video, you’ll learn the five critical hires every growing business needs — and the exact order to make them so you can scale without blowing your budget.Chris Lee breaks down the same hiring sequence he uses with hundreds of home-service and trades owners to help them buy back their time, build real teams, and remove themselves from day-to-day chaos. These five seats exist in every company from $0 to $100M, and once you understand them, you’ll know exactly where to start — and what’s been holding you back.You’ll also learn the math behind smart hiring: how to calculate your fixed costs, your gross margin per job, your true break-even point, and how to know with certainty whether you can afford a new hire. No emotion. No guessing. Just clarity.If you’ve completed the Impact Audit or watched our Impact Quadrant breakdown, this video is the natural next step. By the end, you’ll know how to move from “I need help” to building a team that runs the business with you — not because of you.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/...FACEBOOK:   / chrisleeqb  TIKTOK:   / chrisleeqb  SPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/
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Dec 4, 2025 • 5min

The ONE Audit That Scales Your Business Fast

JOIN OUR FACEBOOK GROUP: https://www.facebook.com/share/g/1Bmudi9HTK/Most business owners think they’re burned out because they’re doing too much. The truth is you’re burned out because you don’t actually know where your time is going — and that’s the reason your business isn’t scaling.In this video, Chris walks you through the Impact Time Audit: the one-week process we use with trades and home-service owners to reveal exactly where their hours are disappearing. Once you see the truth on paper, everything changes. You’ll know what tasks drain your energy, which ones are below your pay grade, and what your next hire should actually be doing.You’ll also learn how to track every 30 minutes for seven days, assign Energy and Value levels, place each task into the four Quadrants, and diagnose where your time leaks are. Most owners discover 20+ hours a week trapped in low-value, low-energy work — the busywork that keeps you stuck.This audit gives you clarity. It shows you the exact tasks your next hire should take off your plate and gives you the path to scale without adding chaos.Start your Impact Audit today, and next week Chris will walk you through the five hires every real business needs — and how to know exactly when you can afford them.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbSPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/
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Nov 21, 2025 • 5min

The REAL Reason You're Burned Out In Your Business

If you feel burned out in your business, it’s probably not because you’re doing too much — it’s because you’re doing the wrong work.In this video, Chris Lee breaks down The Impact Quadrant, the simple framework that shows every home-service and trades business owner exactly where their time is going… and why most of it is keeping them stuck.You’ll learn:- Why burnout has nothing to do with hours worked- How to calculate the real value of your time- The 4 quadrants every task falls into (and the one most owners get trapped in)- How to shift out of low-value work and into the high-value, high-energy work that actually scales your businessIf you want to buy back your time, get out of the day-to-day chaos, and finally step into the role of owner instead of operator — this is where it starts.COMING UP: HOW TO TRACK YOUR TIMECONNECT WITH ME ON SOCIAL MEDIATEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbPartner Spotlight: 1SEO Digital Agency: Join Our Free Facebook Group: https://www.facebook.com/share/g/1Bmudi9HTK/At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/
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Nov 11, 2025 • 41min

Homeless to $3M: A Plumbing Owner’s Comeback

From living under a bridge to running a $3M plumbing company — this is how Cale Forester rebuilt his life and business from the ground up. We dive into how Cale’s veteran-owned plumbing shop has doubled revenue year after year without outside investment, fancy tech, or massive crews.Cale and fellow trades leader Dylan Moya sit down with Chris Lee to reveal the simple systems, rebrand strategy, and sales process that turned a “chuck-in-a-truck” startup into a multi-million-dollar operation.If you own a plumbing, HVAC, or home-service business and want predictable growth built on process—not luck—watch until the end for their exact playbook.Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/
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Oct 21, 2025 • 47min

Did Junk Teens Solve the Labor Shortage?

Everyone says, “No one wants to work anymore.”But while most business owners were complaining, two teenagers built JunkTeens — and turned the labor shortage into their advantage.In this episode, we break down how they built a culture where young people show up, work hard, and stay — and how you can do the same inside your company.Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/
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Oct 14, 2025 • 37min

From Stuck to Sold: The $18M Turnaround Story Every Business Owner Should Hear

In this episode of Next Level Pros, hosts dive into an eye-opening conversation with Elaine and Todd, co-founders of Mainstream Electric, Heating, Cooling & Plumbing. After spending over 15 years stuck at $3 million in annual revenue, they made a powerful decision—to get out of their own way.By confronting ego, redefining success, and seeking mentorship through Nexstar Network, Elaine and Todd transformed both their mindset and their company. The result? A thriving $20 million business that attracted private equity buyers—and a journey that redefined what “winning” truly means.This is a story of humility, discipline, and the courage to evolve.🔑 Key TakeawaysThe Ceiling Is Internal: Why your business only grows as much as your mindset allows.Revenue Feeds Ego—Profit Builds Freedom: How they shifted from chasing sales to building wealth.The Power of Mentorship: How Nexstar Network and a trusted community sparked real growth.Scaling Through Humility: Why letting go of control was the best business decision they ever made.The Private Equity Exit: What it really takes to prepare, sell, and stay true to your values.💡 Episode Highlights[00:00] – Hitting the wall: $3M for 15 years and the realization that something had to change.[04:00] – Killing the ego: redefining leadership and embracing coaching.[08:00] – Lessons from failure: expanding too fast and learning to stay focused.[12:00] – Building systems that serve both people and profit.[18:00] – Joining Nexstar Network and discovering the power of shared experience.[22:00] – Preparing for the private equity sale and what the process really looks like.[28:00] – Life after the exit: freedom, impact, and Elaine’s next chapter.💬 Memorable Quotes“The business only grows as fast as the owner does.”“Revenue is for ego. Profit is for sanity.”“Ego is the silent killer of growth.”“We stopped chasing more trucks and started building a better company.”📘 Mentioned in This EpisodeNexstar Network – Contractor success and leadership communityElaine’s Book: Made in Vietnam – A powerful memoir on identity, forgiveness, and resilienceLessons in leadership, mindset, and sustainable growth for service-based companies🎧 Listen If You’reA business owner stuck at a plateau and ready for a breakthrough.A contractor or service professional looking to scale profitably, not painfully.A leader who wants to trade ego for excellence and growth for freedom.Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/📍ConnectWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281 Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a YouTube- https://www.youtube.com/@NextLevelPros 
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Sep 16, 2025 • 1h 2min

The Strain Every Entrepreneur’s Spouse Feels

In this episode of the Next Level Pros Podcast, Daryl sits down with his wife Joanna to share the real side of building a marriage and raising a family while growing businesses. Together they open up about the highs and lows of nearly 20 years of marriage, raising four daughters, and navigating seasons where entrepreneurship pulled them in opposite directions. You’ll hear how they built trust, created family culture, and learned to renegotiate their relationship through different phases of life. If you’ve ever wondered how to keep your spouse connected and your kids grounded while you scale a business, this conversation will give you practical tools and honest insight from both sides of the journey.🔥 Highlights:✅ The hidden struggles of being married to an entrepreneur✅ How to stay connected as a couple when life gets busy✅ Building family culture with mission, values, and vision✅ Why opposites in marriage can actually be a strength✅ Simple practices to protect your relationship while scaling a businessPartner Spotlight: 1SEO Digital AgencyAt Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/🎧 Listen on:Apple: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/1e0cL2v...YouTube:    / @nextlevelpros  Want more tools and strategies? Join the community:📲 https://linktr.ee/nextlevelprosWant to be a guest? Apply here:📩 https://docs.google.com/forms/d/1YlkV...#nextlevelpros #hvacbusiness #tradesbusiness #businessgrowth #salestraining #nlp #leadership
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Aug 22, 2025 • 1h 23min

#161: From 38% to 55%: How David Mayster Mastered His HVAC Margins // Next Level Pros Podcast

Welcome to a new episode of Next Level Pros! In this episode, Chris sits down with David Mayster, owner of Maester Heating and Air in Seattle. David shares his remarkable journey from Ukraine to building a thriving HVAC business, overcoming personal struggles, and learning the hard truths about running a profitable company. This episode is packed with insights for business owners—especially those in the trades—who want to get their pricing right, build a strong team, and scale their business while staying true to their values.Highlights:"If you know how to work, America will reward you for that.""A standardized offer is one of the best things that I could get for you.""Numbers don’t lie. People do.""If the company makes a lot of money, we can provide you a lot of opportunity."Timestamps:0:00:00 – Introduction & David’s Background0:06:09 – Starting Maester Heating and Air0:10:13 – David’s Personal Transformation0:19:38 – The Power of Money and Business Purpose0:21:45 – Partnership Challenges and Lessons0:28:36 – Pricing Strategy and Gross Margin Goals0:36:11 – Sales Negotiation and Standardization0:49:19 – Reviewing the Numbers: Revenue and Gross Profit1:01:23 – Marketing Spend and Customer Acquisition1:14:22 – Action Items: Standardizing Offers and Scaling UpWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
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Aug 20, 2025 • 1h 6min

#160: How Alex Hormozi Cheats the System // Next Level Pros Podcast

Welcome to a new episode of Next Level Pros! In this episode, host Chris sits down with Alex Hormozi, founder of Acquisition.com, to dive deep into the mindset, strategies, and lessons behind building and scaling successful businesses. Whether you’re an entrepreneur, business owner, or aspiring operator looking to level up, this episode is packed with actionable insights on growth, investment, and the realities of the entrepreneurial journey.Highlights:“I just enjoy playing the game… I know I would do it if it didn’t make money.”  “At some point you have to expand… I was just in a pond, and everyone else was going after an ocean.”  “If I’m afraid to take a risk now, I’ll never be able to take a risk later.”  “You have to provide value—make them an offer so good they feel stupid saying no.”  “This is the point where most people quit, and that’s why they don’t quit.”Timestamps:00:00 – Introduction02:55 – The Obsession with Business: Playing the Game  04:48 – Transition from Gym Launch to Acquisition.com  09:08 – Defining Moments: Leaving Corporate for Entrepreneurship  12:45 – The Hardest Decision: Disappointing Family to Follow Your Path  21:03 – How to Work for Free and Actually Add Value  33:13 – What Acquisition.com Looks for in Investments  36:47 – Identifying Founders with Big Visions  45:54 – The Discipline to Say No: Focusing on the One Thing  1:04:49 – Advice for Tough Times: Why You Shouldn’t QuitWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros

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