Welcome to another episode of The Founder Podcast! I'm your host, Chris Lee, and today I have the pleasure of chatting with Ryan Gardner, the mastermind behind Bucked Up, a powerhouse in the supplement and energy drink industry.
Ryan takes us back to the beginning when Bucked Up started with just a thousand bottles of their pre-workout supplement. Fast forward to now, and they're raking in hundreds of millions in revenue. They've cracked the energy drink market, going from 4 million cans sold to an incredible projection of 55 million cans this year.
We delve into the world's fascination with caffeine, with Ryan humorously calling it the most abused drug globally. Bucked Up's approach to caffeine content offers options for various preferences, from the gym enthusiasts to the everyday caffeine seeker.
Join us for an episode packed with entrepreneurial insights, growth strategies, and a dash of caffeine wisdom as we uncover Ryan Gardner's journey and the remarkable rise of Bucked Up.
HIGHLIGHTS
“So we're in over 25,000 retail locations including convenience stores to GNC Vitamin Shoppe, Walmart's, you know, we're in all of those types of brands."
"We say caffeine is the most abused drug in the world... You know, there's a lot of caffeinated people out there. They're either drinking coffee or they're drinking energy drinks."
"I bet you if the FDA had it over again, they would never approve caffeine... Caffeine gives a caged animal a feeling of freedom, a feeling of like, it's like that quick little high, quick little energy burners will hit."
TIMESTAMPS
00:00: Introduction,
02:10: The Founder Of Bucked Up
06:34: Power Of Caffeine
08:47: Strategic Partners
13:59: Importance of Sales Marketing
17:37: Your Start
23:46: Social Media
26:56: The Energy Drink Market
33:52: What Motivates You Everyday?
36:53: Using Money To Make Investments
46:34: Giving Back
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