Ryan Gardner, founder of Bucked Up, talks about the rise of their supplement and energy drink brand. They discuss the growth of Bucked Up, their expansion into energy shots and protein bars, and their presence in over 25,000 retail locations. They also delve into the world's fascination with caffeine, its addictive nature, and interesting facts about its abuse. Additionally, they cover attracting a new CEO, growing traffic and leads, financial aspects, and strategies for a balanced life.