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The Six Sells Podcast
John Sills on The Six Sells Podcast
Mar 14, 2023
John Sills, Managing Partner at The Foundation, discusses making life better for customers and creating a more 'human' organization. He debunks myths in decision-making, emphasizes the dangers of loyalty assumptions and feedback surveys, and highlights the financial and reputational costs of a bad customer experience. He shares the five enablers and seven behaviors for improving the human experience, emphasizes the importance of personalized email outreach, and explores the need for adult-to-adult relationships and human connection in organizations.
01:00:44
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Quick takeaways
- Companies need to prioritize understanding what truly matters to their customers and delivering useful, personal, and empathetic experiences.
- Successful organizations share key elements of ambition, connection, empowerment, focus, and perspective.
Deep dives
The Foundation: Helping Organizations Grow through Customer-Centric Approach
The Foundation is an independent consultancy that helps organizations grow by putting customers at the heart of their strategies. Through immersing in what matters to customers, they work with companies of all sizes to create sustainable growth. By spending time with customers and understanding their needs, The Foundation aims to bridge the gap between CEOs and customers. They believe that customer loyalty is not based on loyalty programs, but rather on organizations being genuinely useful to customers.
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