

John Sills on The Six Sells Podcast
Mar 14, 2023
John Sills, Managing Partner at The Foundation, discusses making life better for customers and creating a more 'human' organization. He debunks myths in decision-making, emphasizes the dangers of loyalty assumptions and feedback surveys, and highlights the financial and reputational costs of a bad customer experience. He shares the five enablers and seven behaviors for improving the human experience, emphasizes the importance of personalized email outreach, and explores the need for adult-to-adult relationships and human connection in organizations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 5min
The Dangers of Loyalty and Feedback Surveys
04:44 • 2min
The Costly Myth of Return on Investment
07:00 • 12min
The Relevance of Customer Experiences and the Five Enablers
18:41 • 4min
The Importance of Personalized Email Outreach
22:26 • 8min
Seven Behaviors That Customers Want to See in Organizations
30:37 • 4min
The Incident with the Phone Engineer and the Importance of Adult-to-Adult Relationships
34:21 • 2min
The Importance of Human Connection and Communication in B2C and B2B Organizations
36:11 • 25min