25min chapter

The Six Sells Podcast cover image

John Sills on The Six Sells Podcast

The Six Sells Podcast

CHAPTER

The Importance of Human Connection and Communication in B2C and B2B Organizations

This chapter explores the concept of adult-to-adult conversations, the visibility of leadership in B2C companies, and the impact of personal branding in B2B organizations. It discusses the challenges of building person-to-person relationships with customers, the balance between technology and human elements, and the need for companies to take ownership and reconnect with what matters to customers.

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