a16z Live

a16z Infra #5: Category Creation with Armon Dadger (HashiCorp) and Stephen Mullaney (Aviatrix)

Jul 16, 2021

49:49

Creator website

Highlights

AI Chapters

Episode notes

I Think It's a Good Idea to Create a Category for Practitioners, Right?

02:53

Adan Myosoper's Process of Distilling the Hash

03:45

Is Everything a Remix?

02:21

Introduction

2min

Having a Consistent Philosophical Approach to the Problem

3min

Code Is Trailing, Right?

3min

Is Everything a Remix?

2min

You've Got to Be the Leader, Right?

4min

What's the Best Category Creation a Ceos Come From?

5min

What Do Leaders Do?

5min

Is There a Reputable Way to Make a Category?

2min

I Think It's a Good Idea to Create a Category for Practitioners, Right?

3min

10.

Is the Narrative the Strategy?

2min

11.

Adan Myosoper's Process of Distilling the Hash

4min

12.

I'm a Second Time Founder, I'll Put Myself in That Category

6min

13.

Marketing Super Simple. It's Message and Math.

5min

14.

Product Marketing Is the Keeper of the Messagig, Right?

3min

What makes a category? [0:37]
The leading indicator? Everyone thinks you're crazy. [5:36]
Can you create a category whole cloth? [7:02]
How to create a category [12:05]
The best category creation CEOs are product marketers [15:55]
Category creation tactics: certification programs [18:54]
Category creation tactics: persona-based storytelling [22:17]
Is there a repeatable way to make a category? [25:35]
The role of the CTO and product teams in creating the message [29:22]
How do you structure product marketing? [45:16]

This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.

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