a16z Infra #5: Category Creation with Armon Dadger (HashiCorp) and Stephen Mullaney (Aviatrix)
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You've Got to Be the Leader, Right?
Steve Wozniacki is the founder and CEO of a technology company called Omnicom. He talks about how to create a new category in an industry that doesn't need one. The first step, he says, is defining what you're trying to do. And then it's just repetition: "You have to keep saying over and over and over"
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