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Introduction
i thought it would be good t the two of you is like, you know, steve has a very long view. And then armond, you've got a very, very relevant view, probably the most relevant in the last ten years. We're going to get into all things category creation. But first we'd just start by trying to define category creation. I think, actually that's the first, the first question you have to ask, isIt may not be a new category. But what is it? Maybe maybe wou sartainlin, what is t a its i think, well, i think it's very simple,. Can you get a gardener mador