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a16z Infra #5: Category Creation with Armon Dadger (HashiCorp) and Stephen Mullaney (Aviatrix)
a16z Live
Marketing Super Simple. It's Message and Math.
There's probably less than a dozen folks i think about that are in the tent at hashicorp and all these things. The strategy and the ownership of that iss the small tent, my ance, my wage acuties. Its like marketing super simple. It's messaging and math across the two diffrent ogens. You just have to know who those one or two people witin the company tan actually can hang with that conversation. I also just find group consensus tends to be both mudled and and risk, and risk over arit.
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