Make It Happen Mondays - B2B Sales Talk with John Barrows Jen Allen-Knuth: The Challenge with Challenger Sale and What's Next
May 13, 2024
Jen Allen-Knuth, founder at DemandJen, discusses the challenger sale approach, reducing buyer effort, and strategic decision-making in sales. She shares insights on authenticity, negotiation tactics, and the importance of understanding prospects. The podcast explores the evolution of sales strategies, navigating decision-making, and optimizing seller performance in early stages.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
From Small Town Upbringing to Sales Training Programs
01:38 • 7min
Personal Reflections on Transition and Career Growth
08:26 • 4min
The Evolution of Sales Strategies: Embracing the Challenger Sale Approach
12:23 • 25min
Navigating Sales Decisions in a World of Options
37:38 • 7min
Navigating Decision-Making in Sales
44:34 • 16min
Expertise in Early Stage Sales and Call to Spread Positivity
01:00:26 • 2min