Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Jen Allen-Knuth: The Challenge with Challenger Sale and What's Next

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Introduction

Exploring the significance of reducing buyer effort in sales, featuring insights from a conversation with sales training expert Jen Allen. The chapter discusses challenger sales methods and offers strategies for standing out in a competitive market landscape.

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