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2min chapter
Jen Allen-Knuth: The Challenge with Challenger Sale and What's Next
Make It Happen Mondays - B2B Sales Talk with John Barrows
Introduction
Exploring the significance of reducing buyer effort in sales, featuring insights from a conversation with sales training expert Jen Allen. The chapter discusses challenger sales methods and offers strategies for standing out in a competitive market landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode