
Jen Allen-Knuth: The Challenge with Challenger Sale and What's Next
Make It Happen Mondays - B2B Sales Talk with John Barrows
00:00
Navigating Sales Decisions in a World of Options
The chapter explores the challenges of decision-making in sales, emphasizing the need to simplify options and provide clear steps for clients. It also shares insights on building decision confidence through structured evaluation processes and seeking expert advice.
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