Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Jen Allen-Knuth: The Challenge with Challenger Sale and What's Next

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Navigating Sales Decisions in a World of Options

The chapter explores the challenges of decision-making in sales, emphasizing the need to simplify options and provide clear steps for clients. It also shares insights on building decision confidence through structured evaluation processes and seeking expert advice.

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