
TED Radio Hour Memory And The Brain
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Dec 23, 2022 Neuroscientist and novelist Lisa Genova explores why memories stick, why everyday details vanish, and when forgetfulness may signal something more serious. The conversation also enters the worlds of Alzheimer’s and ALS through the people and stories behind her acclaimed novels.
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Memory's Importance
- Memory is crucial for almost every activity, including physical actions.
- Even muscle memory is stored in the brain, not the muscles themselves.
Attention and Encoding
- We don't remember things we don't pay attention to.
- Memory requires attention to detail; if a detail is unimportant, we won't encode it.
Memory Creation Steps
- Memory creation involves four steps: encoding, linking, storing, and retrieving.
- The brain translates perceptions into neural language, weaves them into circuits, stores them, and retrieves them later.

