In Depth Lessons from Notion on building a thriving decentralized community — Ben Lang
33 snips
Mar 16, 2023 AI Snips
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Community As A Long-Term Moat
- Community is a long-tail investment and may not show immediate metrics like other GTM channels.
- Treat community as a potential moat and tie short-term programs to business goals while keeping a long-term view.
Turn Power Users Into Service Partners
- Launch programs that enable people to build businesses around your product, like a certified consultants directory.
- Those partners bring customers and unlock use cases the company wouldn't have built itself.
Mobilize Ambassadors As Extensions Of The Team
- Recruit and support passionate super users with an ambassador program to let them run local groups and events.
- Treat ambassadors as an extension of your team and provide early access, resources, and direct channels to product teams.