Are There Any Slack Rituals or Channels That Might Be of Use to the Ambassadors?

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In terms of the actual Slack instance that you've built for the ambassador program, are there any rituals or channels or things you do in there? Yeah, so we do some standard things like having weekly threads around what did you do last weekend or sharing your pets or plants. And those are really fun to just get a glimpse of these people's lives. In terms of the feedback side, it's more just us trying to figure out ways to respond to that and show that we care and we're listening.

Our guest today is Ben Lang, Head of Community at Notion.

Since joining the company in 2019, Ben has had his hand in several high-impact projects at Notion that has grown its tight-knit community of passionate Notion evangelists into millions of users today.

But before he was doing this as a full-time job, Ben was already spreading his love for Notion in his free time as a voracious product user. After discovering the tool on Product Hunt, he became obsessed. He got on the company’s radar after launching his own Notion template gallery on Product Hunt and joined as one of the first 15 employees.

In our conversation today, we focus on the nuts and bolts of building a global community that drives user growth. Ben shares tactical advice on:

Tackling community organically from the bottom-up, and why you shouldn’t go top-down
What companies are best suited to a centralized vs. decentralized community approach
Partnering with YouTubers and other creators
His advice to founders on finding your own first community hire

You can follow Ben on Twitter at @benln. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.