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Is Community a B2B Strategy?
There's a lot of value to becoming the center point, this place that enables people to connect around whatever it is you're trying to build. I do think there's a ton of value to capture for B2B companies when they're thinking about this early on. My recommendation when talking to early stage companies generally is look at this as a long-term investment. Think of ways that you can tie this into your early business goals from day one but don't make the decision based entirely on that.