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Growth In Reverse
Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)
Dec 18, 2024
In this conversation, Eddie Shleyner, creator of Very Good Copy, shares his journey from personal writing to building a thriving newsletter with 68,000 subscribers. He reveals how a single article transformed his growth and discusses his innovative system for capturing ideas. Eddie emphasizes the importance of testimonials and why he takes sabbaticals to enhance his creativity. He also dives into clever marketing strategies, like leveraging LinkedIn for audience engagement and repurposing content to alleviate burnout.
54:05
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Quick takeaways
- Eddie Shleyner's transition from an inexperienced copywriter to a successful creator highlights the importance of adaptability and self-education in professional growth.
- Leveraging strategic marketing and networking at conferences, Eddie significantly expanded his audience through personal connections and intentional engagement on platforms like LinkedIn.
Deep dives
The Journey of Self-Taught Copywriting
Eddie Schlener's career began with an unexpected turn when he was hired as a copywriter despite having no prior experience in the field. He had to teach himself the ropes on the job, documenting his learnings in a Google Doc which eventually became the foundation for his successful project, Very Good Copy. Initially, he wrote for personal growth, but encouragement from colleagues led him to share his insights online, rapidly growing his audience. This story emphasizes the importance of adaptability and the willingness to learn independently, which are crucial traits for anyone venturing into new professional territories.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode