#003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy.

Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garnering the attention of over 70,000 subscribers and leading brands.

Get Chenell's FULL deep dive on Eddie Shleyner here: https://growthinreverse.com/eddie-shleyner
Start collecting testimonials like Eddie did —for free— with Senja: https://growthinreverse.com/senja

KEY TAKEAWAYS

• The Journey to Growth: How Eddie transitioned from a personal writing project to intentional audience-building starting in 2018.
• From HubSpot to Solo Success: The pivotal moments that skyrocketed Eddie’s subscriber base and how a single article led to his first 2,000 subscribers.
• The Well of Ideas: Eddie’s system for capturing fleeting creative sparks and turning them into compelling content.
• Growth Loops and Marketing Strategies: The powerful LinkedIn growth loop Eddie used to amplify his reach and grow his newsletter audience.
• Sabbaticals and Balance: Why Eddie takes months-long breaks from content creation and how it fuels his biggest projects, like his book and courses.
• Repurposing Content: How Eddie leverages his content library to stay consistent without burning out.

LINKS MENTIONED

• VeryGoodCopy.com
• Senja
• Growth In Reverse PRO Community
• Check out Chenell's full deep dive on Eddie here: https://growthinreverse.com/eddie-shleyner/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

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Thanks to Tim Forkin for editing these episodes.