Jeremy Miner - Ask the Right Questions to Attract More Customers!
Sep 30, 2024
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Jeremy Miner, Founder of the 7th Level Sales Methodology and a top global sales professional, shares his insights on the power of behavioral science in sales. He delves into how emotional triggers influence decision-making and the importance of effective communication. Listeners learn about mastering sales conversations through empathy, vocal tones, and body language. The discussion emphasizes transforming sales from pushy tactics to problem-solving, fostering trust, and elevating the sales profession's perception in the home services industry.
Sales should be perceived as a service to customers, enhancing collaboration and addressing their needs rather than simply pushing products.
Mastering different tones in communication significantly impacts relationship building and helps salespeople connect more effectively with their clients.
Consequence questions are a vital technique for driving urgency in sales by prompting prospects to confront potential future challenges they may face.
Deep dives
The Waste No Day Boot Camp
A new sales training event called the Waste No Day Boot Camp is set to take place on November 22nd and 23rd, 2024, in Chandler, Arizona. This boot camp aims to enhance sales skills through practical role-playing scenarios that focus on mastering objections and effectively asking for business. Participants will learn essential communication techniques that are vital in the sales process, reinforcing that selling should be about collaborating with customers to address their needs rather than merely pushing products on them. Attendees will also benefit from discounts for bringing along additional participants, making it an opportunity for collaborative learning.
Redefining Sales
The podcast emphasizes that sales should be viewed as a service to customers, rather than a manipulative transaction. Effective salespeople work collaboratively with prospects, helping them to identify and solve problems they might not even realize exist. This understanding fosters a more respected and higher status for salespeople compared to the traditional negative connotations associated with the industry. By shifting the mindset from selling to people to serving people, sales professionals can cultivate trust and improve their overall effectiveness.
Importance of Tone in Communication
Tone plays a critical role in how salespeople engage with their prospects and affects the interpretation of their intentions. Using various tones—curious, confused, challenging, concerned, and playful—enables salespeople to build rapport and better connect with their clients. For instance, exhibiting concern can promote empathy and trust, while playful tones can disarm potential defenses. Understanding and mastering these tones can significantly enhance communication effectiveness in the sales process.
Consequences Questions Technique
The concept of consequence questions is introduced as a powerful method to drive home the urgency of addressing potential issues a prospect may face. These questions encourage prospects to reflect on the implications of inaction, prompting them to verbalize their fears and hesitations while revealing the emotional weight behind their decisions. By carefully guiding prospects to confront their possible future pain points, salespeople can instill a sense of urgency and encourage action. Effectively employing consequence questions requires a nuanced understanding of the prospect's unique situation and concerns.
Continuous Improvement in Sales Skills
Sales professionals are encouraged to view their careers as a continuous learning journey, much like mastering a video game. Each interaction with a prospect offers an opportunity for practice and refinement of sales techniques. It is highlighted that while reading books on sales can provide foundational knowledge, true mastery comes from hands-on training and real-life applications of learned skills. The importance of consistent practice, feedback, and adaptability in refining sales approaches cannot be overstated, as these factors greatly influence long-term success in the field.
Jeremy Miner is the Founder of 7th Level and the N.E.P.Q Sales Methodology. He was ranked as the 45th highest-earning producer globally, consistently earning seven figures annually as a commission-only sales rep. His company, 7th Level, was named the fastest-growing sales training company in the U.S. by Inc. Magazine and recognized globally by Selling Power. Jeremy’s sales techniques are rooted in behavioral science and psychology, and he has contributed to numerous prestigious publications on sales and human behavior.
In this episode, we talked about behavioral science in sales, tone and communication, emotional triggers in decision-making...
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